Print brokering done right – Rowlands Graphics

Rowlands Graphics is a print brokerage. That means that I don’t do most of the printing myself at my own shop. Instead, I shop around and match up a specific kind of print job with the best printer available.

I work closely with many different print shops who give me a substantial discount not available to the general public because I send a lot of jobs their way.

I am able to add a markup for myself and still pass along a discounted price to my clients. I can usually offer unbeatable prices, oftentimes better than local in-house printers.

What is a print broker?
A print broker matches up a job’s specifications with the right printer to get the client a perfectly printed job in the time frame they need at the best price available.

What are the advantages of print brokering?

Rowlands Graphics will match the print job specifications to the most qualified shop.
As a print broker, Rowlands Graphics can get your job done on time. If one printer is tied up I can continue searching until I find someone who can meet our deadline.
A print broker doesn’t have to attempt to print a job on a press that isn’t meant for it. I use only outsources running the most modern, fastest and color-perfect presses technology can build.

Print brokering has many advantages. Firstly, I am able to send a client’s job to the printer that is a perfect fit for the specifications. Depending on their presses and house paper stocks, one printer might be set up to do a great job with raised UV. Another printer specializes in printing and folding maps, another printer offers great prices on carbonless NCR forms. Yet another printer specializes in hard cover book printing.

It is nearly impossible to find one printer that can do a good job with multiple different kinds of printings.

If you go to the hardcover book printer and ask for a quote on business cards they are going to give you a bad price (if they will give you a quote at all). If you go to the map printer and ask for a price on tri-fold brochures, his price is going to be higher than you can get elsewhere.

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
– Abraham Maslow

By not owning my own presses and paying a staff to run them, I am not trying to force your job to fit my shop. I won’t act like a hammer or treat you like a nail.